We can all agree that brand is one of the most important factors when trying to build up your business and reach more customers. Brand activation strategy involves creating consumer-focused and memorable campaigns that drive awareness and increase engagement. 

If your goal is to plan for Brand Activations, you should understand the specific steps. First, you should define clear objective, identify target audience, create measurable and engaging experiences, use relevant data to refine your campaign and ensure you get each step along the way. 

As soon as you determine your brand’s goals and values, then you should define target persona or audience, which should function as an end consumer. Afterward, you can write a scenario, talk with some people and run a dedicated social media campaign to ensure you entertain and engage them. 

Afterward, you can talk about preparations and logistics, which are essential and will offer you a peace of mind. Otherwise, you need to design an isolated individual brand experience so you can obtain successful sale campaigns and online impressions. Finally, you can track and find social network impressions and other metrics to determine the effects of an event. 

Things to Know About Brand Activation Campaign

As you can see from everything mentioned above, first step is determining the event goals such as acquiring new customers, boosting brand awareness or ensuring online brand presence. Goals should suit business activities and size, while being achievable. 

According to brand activation goals, the business should create a budget to prepare sampling, hosting and logistics campaign. Digital marketing solutions such as offline and online sampling have the benefit of being measurable by innovative and new brands, meaning you can track the return on investment. 

At the same time, you can generate customer feedback while boosting social media users’ engagement with a sponsored content or certain brand. We can differentiate new and well-known brand activations that use both offline and online marketing campaigns to achieve new customers and increase overall influence. 

Setting a Goal

You should know that brand activation events happen for reason, including launching a new product, series of products or opening a local store or branch. New brands use brand activation to reach more people and activate their business, which means delivering services and products. 

Establishes brands can use brand activation campaigns to boost awareness or reshape the entire image, which is crucial in some situations. You should check here to learn more about this particular topic. 

Set a Budget

The main idea is to understand that activation campaigns are not as challenging to plan in case you have a budget to compete with other, already established businesses that use millions of dollars for campaign. For instance, you can invite influences and celebrities to a brand activation campaign, which is effective solution. 

However, you can create an effective campaign even if you do not have notable budget, but you should be as creative as possible to spread the word. 

Determine Target Audience

It is important to remember that target audience character has a crucial role in choosing whether specific items are going viral on different platforms and channels. Every single brand has a unique customer base, meaning brand activation can specifically target them by using innovative ideas and campaigns. 

Without comprehensive understanding o the desires and problems of end customers, it may be challenging for brands to gain their attention, which is the biggest goal of brand activation event and campaign. 

You should know that brand activation tries to establish a personal relationship and connection with each customer with an idea to get long-time loyal customers for which a clear definition of target audience is crucial.

New brands can incorporate experiences of other brands within the activation so they can share and show the values. You can choose different options from social media lotteries to iPhone rewards to retargeting local customers by using different means. That way, you can engage customers, which will help you boost the brand awareness. 

Online Solutions

You should remember that in most cases brand activation is multi-touch combination of local and digital branding and marketing strategies in which brands are trying their best to boost their influence by offering memorable moments. 

The main idea is to use the social media networks and the Internet in brand activation campaigns to boost brand awareness and activate overall presence. Enter this link: https://m.youtube.com/watch?v=S3oeGML-hPA&t=233s to learn more about this particular topic. 

Digital Product Sampling

You should know that various digital solutions can help you reach large number of users and customers in short period. For instance, you can take advantage of different product sampling platforms that make distributing and packaging samples for businesses without investing in distribution and logistics channels.

Product providers and brands can use the services to find the target customers and interact with them after they try product sampling. New brands tend to explore various marketing methods to achieve brand activation metrics and goals. Digital sampling is effective way to find the target audience and user databases by using AI algorithms.